The Blue Friday initiative was created by Cherise Shockley after being diagnosed with Diabetes Mellitus (DM). Nowadays, Blue Friday is a campaign of the International Diabetes Federation (IDF) with support from several institutions, including the Brazilian Society of Diabetes. Its purpose is to make people aware of the importance of bringing everyone together for the prevention and control of DM. Objectives: This research aimed to analyze actions of the Blue Friday Campaign conducted in the Fanpage Diabetes Diamantina (FDD) during the year 2016.