Diabetes mellitus is a lifelong health burden for patients. Clinicians interact with people living with a chronic disease several times throughout the year either through primary care, hospital or outpatient settings. This cumulative interaction time is typically measured in hours, whereas the person's experience of the disease is continuous. Often the clinician's lens is focused on the disease-centred approach in that they are primarily concerned with the physiological markers of chronic disease (e.g. HbA1c ) for monitoring and treatment, rather than the patient-centred approach (e.g. patient-reported outcomes).